Clay:
the business behind the product
Combines external data providers, AI research and workflow orchestration for go-to-market teams.
Research reviewed 2026-10-22. Financial disclosures below have not been independently audited by ToolJovia. AI's share of the reported result is not independently established.
Put the mechanism to work
Use your own prices, workload and evidence. This local workbench helps produce an inspectable pilot artifact.
Founder or operator
B · founder / official disclosure As of 2026-10-22[b3-clay-about] [b3-clay-arr]First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
What the product does
B · founder / official disclosure As of 2026-10-22[b3-clay-pricing] [b3-clay-waterfall]First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
Customer and job
B · founder / official disclosure As of 2026-10-22[b3-clay-pricing]First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
Why a buyer might pay
D · unverified / analysis As of 2026-10-22Independent ToolJovia analysis and proposed local workflow, not a vendor internal process, observed demand or guarantee of earnings.
What is sold
B · founder / official disclosure As of 2026-10-22[b3-clay-pricing]- type
- Subscriptions with separate Actions and Data Credits plus enterprise arrangements. A workflow action is not the same billing unit as purchased data.
First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
Traceable timeline
B · founder / official disclosure As of 2026-10-22[b3-clay-arr]First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
Acquisition evidence
B · founder / official disclosure As of 2025-12-08[b3-clay-arr]Attributed historical or vendor-curated channel description, not a verified current acquisition split or proof of causality.
AI, API and software stack
B · founder / official disclosure As of 2026-10-22[b3-clay-pricing] [b3-clay-waterfall]First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
Human work disclosed
D · unverified / analysis As of 2026-10-22Independent ToolJovia analysis and proposed local workflow, not a vendor internal process, observed demand or guarantee of earnings.
Financial evidence, kept separate
ARR and MRR are recurring run-rate metrics. Revenue is not net profit; financing and valuation are separate from customer earnings. Missing values are unknown, not zero.
| Metric | Reported value / period | Evidence and limitation |
|---|---|---|
| Revenue | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
| MRR | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
| ARR |
| B · founder / official disclosure As of 2025-12-08[b3-clay-arr] Dated founder ARR claim, not an independent audit, cash collected or profit. It is not asserted as today’s ARR. |
| Gross profit | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
| Net profit | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
| Financing | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
| Valuation | Not established | D · unverified / analysis Not established by the reviewed primary sources. Unknown is not zero. |
What remains unverified
First customers; Startup costs; Operating costs. Check the field-level limitations before relying on this case. No missing cost is assumed to be zero.
A small, falsifiable pilot
ToolJovia analysis / suggested experiment (D). These steps are not reported founder actions or verified demand.
Mechanism worth testing
D · unverified / analysis As of 2026-10-22Independent ToolJovia analysis and proposed local workflow, not a vendor internal process, observed demand or guarantee of earnings.
Use a small consented or synthetic log sample, compare findings against the actual configured workflow and verify costs from its report.
Your pilot workflow
D · unverified / analysis As of 2026-10-22- Define the intended deliverable and a named human acceptance reviewer.
- Enter only permitted actual data or clearly labeled examples into the local workbench.
- Inspect and edit the generated register or calculation; resolve each hold before external execution.
- Use a small consented or synthetic log sample, compare findings against the actual configured workflow and verify costs from its report.
Independent ToolJovia analysis and proposed local workflow, not a vendor internal process, observed demand or guarantee of earnings.
Risks and failure conditions
D · unverified / analysis As of 2026-10-22- Having an email address does not establish permission to contact a person; no messages are sent.
- Incomplete logs and uncertain billing cannot be silently interpreted as successful enrichment or zero cost.
Independent ToolJovia analysis and proposed local workflow, not a vendor internal process, observed demand or guarantee of earnings.
- Before spending, define an observable buyer action and a deadline in the validation planner.
- Run a small, consented pilot. Record actual review time, rework, replies and payments in your downloaded worksheet.
- Compare observations with your predeclared stop rule. Filling out a plan does not prove demand.
Tools for this mechanism
Enrichment Waterfall Replay Auditor
Replay ordered observed enrichment attempts against a declared provider policy, exposing calls after success, skipped steps and unknown costs.
Automation Exception Budget Calculator
Budget retry execution and unresolved manual exceptions, then compare the required handling time with an explicit exception capacity.
Original sources and dates
Links support the attributed claims. Sources do not endorse ToolJovia. We do not treat repetition in the press as independent financial verification.
- Clay actions, data credits and plans
official_product · reviewed 2026-10-22 · First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
- Clay company and community
official_company · reviewed 2026-10-22 · First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
- Clay reaches $100m ARR, by Kareem Amin and Varun Anand
founder_post · reviewed 2026-10-22 · published 2025-12-08 · First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.
- Clay multi-provider enrichment workflow
official_documentation · reviewed 2026-10-22 · First-party product, company or founder statement. The offer and described workflow were read, but ToolJovia did not purchase the product, inspect its accounts or independently verify performance.