Markup Calculator
Turn a cost and a markup rate into a selling price, profit amount, and equivalent gross margin.
Loading tool…
How to use Markup Calculator
Build a selling-price estimate from your cost. Unlike margin, markup is measured against cost; the result also shows the equivalent margin to help compare pricing approaches.
- Enter the positive cost of one unit or a whole order.
- Enter the percentage to add to cost.
- Calculate the selling price and compare the equivalent margin.
Good to know
- Negative markup down to -100% is supported as a markdown. A -100% markup results in a zero selling price and an undefined margin.
- Numbers use JavaScript floating-point arithmetic. Inputs are limited to 1,000 characters and a magnitude of 1 quadrillion. Results are rounded for display.
- These are arithmetic estimates, not financial or tax advice. No currency conversion, fees, or legally applicable tax rules are included.
Common questions
Does a 50% markup mean a 50% margin?
No. A 50% markup on a cost of 60 gives a selling price of 90 and a gross margin of about 33.33%.
Can I start with a zero cost?
This tool requires a positive cost because a markup percentage is based on cost. Use the profit margin calculator for revenue with a zero cost.
Keep going with related tools
All calculators →Profit Margin Calculator
Calculate gross profit and gross margin from revenue and cost, including loss-making sales.
CalculatorsBreak-even Calculator
Estimate the whole units needed to cover fixed costs using a selling price and variable cost per unit.
CalculatorsDiscount Calculator
Find a discounted price, savings, and an optional tax estimate applied after the discount.
CalculatorsService Project Estimate Workbench
Build an authored service-project estimate from labor visits, minimum time blocks, resources, overhead and contingency, with one final price rounding and optional fee comparison.
CalculatorsPayment Fee Calculator
Calculate net proceeds or the smallest minor-unit gross amount under one entered percentage-plus-fixed fee rule.
CalculatorsPercentage Calculator
Calculate a percentage of any amount, then see the totals after adding or subtracting that percentage.