Closed Funnel Conversion Calculator
Calculate stage conversion, drop-off and overall completion from one matched closed-funnel population.
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How to use Closed Funnel Conversion Calculator
Each step divides its count by the preceding stage; overall conversion divides by the first count. Counts must refer to the same population and observation window and cannot increase.
- Enter ordered stage counts.
- Choose the stated convention and check the units and supported model.
- Calculate, inspect the result, then copy or download it.
Good to know
- 2–30 nonnegative whole counts up to1e12, nonincreasing. Zero denominators remain explicitly not defined. No analytics connection, attribution or causal lift claim.
- Runs locally. Text/JSON fields are capped at30,000 characters; stricter page-specific and numeric-string limits also apply. Numeric inputs are bounded to magnitude1e15 and nonzero magnitude at least1e-100 unless an exact-string mode states otherwise. Approximate summaries use12 significant digits; CSV numeric cells retain the complete stored value and potentially formula-like string cells gain a protective apostrophe; unsupported, non-finite or detected underflow states return an error.
- Educational user-assumption arithmetic only. No live prices, laws, tax rules, quotes or financial advice.
Common questions
Can I mix counts from different traffic periods?
No. This closed-funnel model requires comparable stages from the same population/window, not unrelated analytics totals.
Is the input uploaded or saved?
No. The tool calculates inside this browser tab and provides a local download; it does not persist your input.
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